Facebook Users Make Dad Their Main Profile Photos

As Father's Day nears, increasing numbers of Facebook users are uploading photos of their dads and making them the main profile image.

As Father’s Day nears, increasing numbers of Facebook users are uploading photos of their dads and making them the main profile image.

We don’t know exactly how photos of fathers became the most viral meme for main profile images.

When a similar phenomenon happened during the week of Mother’s Day, on the Friday before the holiday, we’d gotten a press release from the AIDS awareness group (RED) claiming to have started the trend, and that making mom your main image was supposed to show support for fighting AIDS.

It’s not difficult to see why photos of parents become pretty catchy as viral campaigns.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in