As Fashion Week got underway, there were some social media successes and some controversy. Regardless of the individual cases, the fashion industry seems to understand how to generate a conversation just in time for the big show.
@dkny has been a fashion mainstay on Twitter since 2009 under the guise of the fictional dkny PR Girl. In a sweet post on the Twitter blog, Aliza Litch, SVP of Global communications talked how she became the dkny PR girl and how what was at first an avatar became a “real-time diary” of her world.
Twitter was quite impressed with Dior Homme’s use of hashtag in its new ad, using it as a case study in leveraging the hashtag to “steer online conversation and best brand their content for optimal results.”
Dior might have gotten good traction on Twitter but didn’t escape the diversity controversy sparked by model Jourdan Dunn’s tweet about not getting a gig “because of my boobs.” Dunn admitted she’d probably think twice before calling out a potential employer on social media. The Cut saw the upside to shaming, pointing out that some fashion houses have been diversifying.
When designer Rebecca Minkoff decided to use the iPhone app SnapChat to share exclusive previews of looks from the runway, Mashable contributor Lauren Indvik was critical of the choice. “Given the technical restrictions of the app — 10 seconds isn’t much of a “preview,” and the friend request model isn’t exactly convenient — Snapchat may not seem like the most logical place for a designer to debut part of his or her Spring 2014 collection.”