Nutrition is complex and often difficult, so why not turn it into a fart joke? Or, a fart app? Fart Code is the latter. It’s nutrition in an audibly gaseous tone – a silly approach, but marketing genius nonetheless.
What’s great about the app is that it’s a new concpet for an old idea. Nutrition? Yes, we get it, but have we really gotten it? What about nutrition as gaseous byproducts in the form of the ever-present gaseous nauseous?
Once downloaded, the Fart Code app allows you to scan a bar code on any item in the grocery store. The app determines the actual ingredients in that item, noting any ingredients that are known to cause gas.
An algorithm uses those ingredients to determine the level of toxicity on a “fartometer” and produces the appropriate fart noise and vibration; a rough equivalent of how your digestive system would process the ingredients.
Once created, you can share the fart via text message (complete with fart emoji) and social posts. Friends can then click on a link and hear the fart their friend just, um, passed.
For those seeking more gassy answers, we recommend this great NPR story about healthy gas, aka, the presence of healthy gut bacteria doing its duty.
“Eating foods that cause gas is the only way for the microbes in the gut to get nutrients,” said Purna Kashyap, a gastroenterologist at the Mayo Clinic in Rochester, Minn.. “If we didn’t feed them carbohydrates, it would be harder for them to live in our gut…a healthy individual can have up to 18 flatulences per day and be perfectly normal,” he adds.