Farmville Players Send 220 Million Valentine's Day Virtual Gifts In 18 Hours

Whenever I discuss virtual goods and the Facebook revenue model with people outside the industry, the first thing they ask me is: do people actually care for virtual goods? My answer is always the same: while the goods have no actual physical presence, their context on a social network means their value is social and emotional. And if that doesn’t sell the point, I just point to Zynga. Well, chock up another data node for my point of view: FarmVille players have already sent more valentines in 18 hours than all the 152 million Valentines Day cards exchanged all

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