Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering

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By Sara Inés Calderón Comments

The Farmers Insurance Group and Zynga have partnered to allow the insurance company to virtually appear in the FarmVille game. While it’s not the first virtual good to appear in FarmVille or other social games from a major brand, it does appear to be the first virtual good from an insurance company, that includes in-game functionality.

Farmers Insurance’s Airship (Zeppelin) will be available free to players starting on Oct. 18. The airship provides “wither protection” for players’ crops for 10 days. And until Nov. 15, Facebook users can enter to win a trip to ride on the actual, real-life Zeppelin on Farmers Insurance’s Facebook Page, which has 16,100 Likes.

FarmVille has continued to be the largest social game on Facebook. According to our AppData service, it currently has 59.8 million monthly active users and 16.8 million daily active users.

For more information about the future of virtual goods check out our latest report, “Inside Virtual Goods: The Future of Social Gaming 2010.”