Fandango’s summer is proving to be pretty lucrative with 20% of its summer movie ticket sales generated by its mobile applications. This sets Fandango’s record for the most mobile movie tickets sold during a summer movie season ever.
The movie ticket site also sold more mobile tickets for Harry Potter and the Deathly Hallows, Part 2 than it has for any other movie. Overall, Fandango sold 19% of the Potter finale’s domestic opening weekend box office record of $169 million. If you do the math, Fandango earned some hefty change.
Mobile clearly plays an important role in movie ticket sales. Based on these numbers, we will see more mobile apps for a variety of platforms.
Fandango must have seen the increase mobile sales coming because the company redesigned its mobile site in the spring of 2011, just ahead of the summer movie season. Designed specifically for consumers on the go, the mobile site allows filmgoers to browse through movies playing in their area, conduct a quick local search for movies that start within the hour by using the “Go Now” button and securely purchase tickets.
Another nifty feature added to the site is moviegoers can option to go paperless at select theaters with Mobile Ticket. This feature generates a unique bar-coded ticket on one’s phone, which can be scanned by the ticket taker to enter the movie theater.
Fandango is among the top 5 m-commerce sites, based on unique visitors in the mobile shopping category, according to Nielsen. To date, Fandango apps have been downloaded more than 18 million times. Both Fandango’s mobile and tablet apps won three 2011 Webby awards.
Nielsen reports that 2011 will be the “tipping point” for smartphone usage, predicting that half of all mobile phone users will own smartphones.