Fandango Mobile Sells 20% of Its Summer Movie Ticket Sales
Fandango must have seen the increase mobile sales coming because the company redesigned its mobile site in the spring of 2011, just ahead of the summer movie season. Designed specifically for consumers on the go, the mobile site allows filmgoers to browse through movies playing in their area, conduct a quick local search for movies that start within the hour by using the "Go Now" button and securely purchase tickets.
Fandango’s summer is proving to be pretty lucrative with 20% of its summer movie ticket sales generated by its mobile applications. This sets Fandango’s record for the most mobile movie tickets sold during a summer movie season ever.
The movie ticket site also sold more mobile tickets for Harry Potter and the Deathly Hallows, Part 2 than it has for any other movie. Overall, Fandango sold 19% of the Potter finale’s domestic opening weekend box office record of $169 million.
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