Fan Appz expands social CRM functionality, offers more insights about brand audience

Social marketing software company Fan Appz today launches a version of its platform with an emphasis on helping businesses understand the audience that engages with their apps and putting those insights to use in other channels.

The Personalized Marketing Platform builds upon the social CRM functionality that Fan Appz introduced earlier this year and offers new ways to view and analyze consumer segments. Fan Appz has also created new ways to bring first-party data to its platform as well as apply social data to email marketing, advertising and other sales efforts.

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