Fall TV Season Heats Up on Facebook

The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning series, with last Thursday’s debut of ABC’s #TGIT (Thank God It’s Thursday) trio of shows -- returning series Grey’s Anatomy and Scandal, joined by newcomer How to Get Away with Murder -- generating 4.5 million interactions on the social network from 2.3 million users.

ABCTGIT650The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning series, with last Thursday’s debut of ABC’s #TGIT (Thank God It’s Thursday) trio of shows — returning series Grey’s Anatomy and Scandal, joined by newcomer How to Get Away with Murder — generating 4.5 million interactions on the social network from 2.3 million users.

Facebook strategic partner development executives Kelly Michelena (broadcast) and Melinda Arons (TV) wrote in a post on the Facebook Media blog:

Networks are using Facebook to drive discovery of new shows and create new ways for viewers to engage with the ones they already love.

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