Image-Editing App Facetune In Harmony With Facebook Mobile App Install Ads
Facebook captured a snapshot of image-editing iOS application Facetune to illustrate its success in a showcase on its developers’ page.
Facebook captured a snapshot of image-editing iOS application Facetune to illustrate its success in a showcase on its developers’ page.
The social network focused on how mobile app install ads helped drive downloads of the app, adding that Facetune parent Lightricks, a small Israeli startup, had a minimal marketing budget for the app.
Facetune, which sells for $2.99 on the iTunes App Store, went from No. 283 in the U.S. App Store to No. 2 in just five days, finding itself atop the charts for paid apps in more than 40 markets.
The app saw 35 times more installations in the U.S.
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