Facebook’s partnership with the U.S. Department of Labor to use social media to get Americans back to work might be a disaster for the ruling professional network, LinkedIn.
Today, the Social Jobs Partnership launched a Social Jobs App that aggregates more than 1.7 million job listings on Facebook, creating a sizable job board for the social network’s growing user base of more than 167.5 million people in the U.S. alone. The app gives candidates the opportunity to apply for jobs through Facebook and share listings with their friends.
Work4Labs CEO Stephane Le Viet told SocialTimes that the app is a “huge, potential disruption” to the industry because it could finally convince people that “Facebook is a site they can and should use when they’re looking for a job.”
His company provides Facebook recruiting solutions for more than 10,000 companies including L’Oreal, UPS, and Groupon; and joins BranchOut, Jobvite, Monster, and the National Labor Exchange’s US.jobs as a launch partner for the app.
Americans might need some convincing to use Facebook for work. The site is a minefield of personal information like photo albums and status updates, not to mention illegal information like gender, race, and religious views. But Le Viet said the main function of the Social Jobs App is to redirect job seekers to a corporate Facebook page where they can fill out an application.
The jobs are searchable by keyword, category and subcategory, and location, and come from a variety of industries like retail, professional services, logistics, healthcare, manufacturing, and hospitality.
“It’s not about the party pictures,” Le Viet said, “it’s about making the information available.”
In the infographic below, Work4Labs outlines the benefits of using Facebook for recruiting over LinkedIn and other job boards. Notably, the “post and socialize” approach helps companies reach an average of 229 connections per person on Facebook versus 60 connections on LinkedIn, and a wider talent pool overall.
Said Le Viet, “When Monster.com was launched in the 90’s, nobody noticed. It completely crushed the print classified business.” With this app, he added, “You’ll have the largest job board in the world. Down the road, LinkedIn should worry.”