Facebook's Real Scalability Problem

Want to scale a system which can handle over 300 million monthly users, approximately half of which are logging in daily? It’s not an easy task however Facebook has managed to pull off an impressive feat but as many users are noticing: not everything is working as it should. The primary problems exist for the minority, yet rapidly growing population, of hyper-connected individuals who have thousands of contacts. So what’s going wrong?

Facebook Scales Horizontally

Facebook has been the most effective platform so far for attracting a large volume of users on a global scale.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in