Facebook's organic reach is declining — what do you need to do?

One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built their fanbases, sometimes through page like ads, and now they feel like they’re being bait-and-switched by being asked to advertise again to reach those same fans.

So, what can a frustrated Facebook marketer or page admin do? That’s what we asked Lance Neuhauser, CEO of Facebook Preferred Marketing Developer 4C (ads and insights).

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