Facebook's Offers Experiment Continues to Expand

Offers are becoming more broadly available as part of Facebook's Credits virtual currency expansion, after having first launched as a stand-alone integration within games like CrowdStar's Happy Island last month. You can now access them through all Credits payment interfaces, including the main user account settings for Credits, through the apps and games dashboards on the home page, and within the many apps that provide Credits as an option for purchasing in-game virtual currency. The generic Credits payment window includes an option for offers below direct payment methods, that says “Earn for free by shopping.” Click on it and you’ll see various brand-name offers you can participate in to obtain Credits. When you take up the offer, for example, signing up for a Blockbuster subscription, you receive Credits as a reward for the purchase. The value of offers can range into the hundreds of Credits, depending on what the user is earning. The point is that users can take offers instead of paying for Credits directly; this can potentially encourage otherwise non-paying users to try their first Credits transaction, and get more money into the Credits system for use in all apps. Facebook is also slowly adding more offers in to the service, although its partners continue to be TrialPay and Peanut Labs. When it launched in April, Credits had 21 offer options; today, it has 37. The generic Credits payment window includes an option for offers below direct payment methods, that says “Earn for free by shopping.” Click on it and you’ll see various brand-name offers you can participate in to obtain Credits. When you take up the offer, for example, signing up for a Blockbuster subscription, you receive Credits as a reward for the purchase. The value of offers can range into the hundreds of Credits, depending on what the user is earning. The point is that users can take offers instead of paying for Credits directly; this can potentially encourage otherwise non-paying users to try their first Credits transaction, and get more money into the Credits system for use in all apps. Facebook is also slowly adding more offers in to the service, although its partners continue to be TrialPay and Peanut Labs. When it launched in April, Credits had 21 offer options; today, it has 37.

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Facebook's Offers Experiment Continues to Expand

Eric Eldon

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Eric Eldon