Facebook’s newest call to action test: Buy

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By Justin Lafferty

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Facebook has been expanding its call to action options, but the one released today might be its most popular.

Facebook is testing a way users can directly buy a product without leaving Facebook, clicking a “buy” button right on the ad. This will be available on both desktop and mobile, among the advertisers in the test group.

Facebook announced this feature in a blog post:

We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small and medium-sized businesses in the US. We’ll share more information as we gather feedback.

Readers: How effective will this call to action be?