Facebook's New Social Video Ad Unit is an Engagement Magnet
Facebook launched a new kind of ad unit today that has the potential to drive much more engagement than any ad product on the site ever before has: embedded multimedia with comments visible to users’ entire friend list.
Facebook has created new home page advertising inventory with its upcoming redesign. However, this is the first time we’ve seen Facebook fill the sponsored home page slot with this kind of unit. The behavior:
- Clicking on the ad image opens a video player in-line
- Comments on the video are visible to your entire friend list.
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