Facebook's New "Sampling Engagement Ads" Now Available for Brands

A few brands have already been testing out a new, direct-marketing unit of engagement advertising on Facebook, but today it is available for anyone who buys Facebook home page ads.

Basically, a company can offer free samples, as Texas Pete has for its hot sauce, via a link at the bottom of the home page engagement ad. Click the link and a pop-out window asks you to enter your address so the company can send you the sample.

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