Facebook's Missed Brand Opportunity

In speaking with Peter Corbett with iStrategyLabs the other day over dinner, we realized that there was one missing opportunity on Facebook which could be used to help brands and their pages get promoted more effectively. If users could tag brand instances the same way that you can currently tag users, there would be a large promotional opportunity. For instance, imagine if you take a picture of yourself next to your car and would like to tag it as “MINI Cooper”.

If you were actually a fan of the MINI Cooper on Facebook, you would be able to tag the photo and that photo would be displayed on the brand’s page.

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