Facebook's Email Killer: Offering More Ways to Message a Page

With these moves, Facebook is trying to bring onboard the kind of communication that would usually send many users scurrying for a proper email address.

At Facebook’s f8 conference earlier this year, Facebook outlined a plan for post-sales communication to be done through Facebook messages, bypassing email and embracing a conversational format.

The company today took a step toward making pages a message-friendly format. Facebook has added an ad format based on messaging, developed an option to respond to a comment via a message and will indicate which pages are most responsive.

With these moves, Facebook is trying to bring onboard the kind of communication that would usually send many users scurrying for a proper email address.

Facebook blogged about these moves:

There’s a reason many people prefer to communicate with friends and family through private messaging: it’s fast and convenient.

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