Facebook’s Dislike/Empathy Button Has Potential (Infographic)

By David Cohen Comment

StockDislikeButton

Will Facebook users hit the dislike button, or, as it may turn out, the empathy button?

GlobalWebIndex believes they will, pointing out that 70 percent of Facebook users have clicked the like button during the past month, while 19 percent have unliked brands or pages.

GWI said in an email to SocialTimes:

Although it’s only small minorities who are currently undertaking these more negative actions, it’s not hard to see the potential difficulties that could accompany the introduction of a button that allows people to express negative sentiments in a quick and simple way. Little wonder that it’s being positioned as an empathetic tool, then, or that its introduction will be managed extremely carefully.

Despite these challenges, the potential benefits for Facebook are clear to see. Not only does it give some of the site’s more passive users a reason to engage with Facebook, it will also provide a further level of information for its ad-targeting platform, Atlas.

Readers: What are your thoughts on the dislike button/empathy button Facebook is preparing to test?

GWIDislikeButtonInfographic

Dislike button image courtesy of Shutterstock.

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