Facebook's Cut From Deals Partners: Nothing

Facebook is currently charging businesses nothing to participate in the new deals program.

Many people have been wondering what cut Facebook is taking from partners through their new deals product. According to our sources, Facebook is currently charging their partners nothing to participate in the new deals program.

It’s not surprising considering that this is the same model Facebook implemented when rolling out Credits within games on the site.

The Focus Is On Credits

Facebook’s approach appears to be solely focused on expanding the reach of credits. In the short term it’s a win-win for the social network and its partners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in