Facebook's Commercialization Driving Users Away, Analyst Says

As Facebook rolls out a steady stream of features designed to improve monetization, at least one financial analyst is arguing that the social network has begun to drive its users away.

As Facebook rolls out a steady stream of features designed to improve monetization, at least one financial analyst is arguing that the social network has begun to drive its users away.

In a series of blog posts, Richard Greenfield, of BTIG, a firm that services institutional investors, has argued that the network is cluttering its News Feed.

Facebook has introduced Sponsored Posts in its mobile apps and, on its desktop website, display ads that do not include Facebook’s added value of social context.

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