As part of a broader product rollout today, Facebook has officially pushed out the “Like” button on Facebook Pages. The change will surely confuse people as Facebook is reportedly pushing out a broader “Like” button as part of the new Open Graph API. Earlier today Facebook officially rolled out the new community pages that we previously covered, however it appears that this is a move toward a more structured web of interests as objects. In theory users will be able to “Like” brands, people, issues, and various broad topics.
As Facebook states, “With the introduction of Community Pages, connecting to Pages will now be the main way to express yourself on your profile.” While we will be learning more about Facebook’s new “Open Graph” concept later this week, today the company is rolling out product changes to support the new API. The shift to the like button is only one step in a much larger process. We’ll have more to come throughout the day.