Facebook's Approach to Minimizing Account Deactivation: Social Pressure
With 250 million users, Facebook continues to grow by leaps and bounds. But despite the astronomical growth, some users still delete their accounts for one reason or another. However, Facebook is trying interesting tactics to keep users from leaving. Just when you go to your Account Settings and click on the “Deactivate Account” link, you are forced to think twice about your heartless decision:
How can you make the final move when brought face to face with all the wonderful photos you share together? It’s a clever approach to user retention that has worked well for virtual pets sites in the past (who often ask, “If you leave, who will take care of Fluffy??”).
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