Facebook Trying To Balance Zynga With Other Game Developers
Facebook's relationship with major game developer Zynga has gotten complicated. The two companies have been tied at the hip for a long time, but Zynga has been trying to cut back its reliance on the social network, since Facebook takes a 30 percent cut of profits from games on its platform. Facebook also wants the entire games ecosystem to thrive, not just Zynga. So when Facebook opened the app center, it gave smaller developers — such as Kixeye — a chance to compete.
Facebook’s relationship with major game developer Zynga has gotten complicated. The two companies have been tied at the hip for a long time, but Zynga has been trying to cut back its reliance on the social network, since Facebook takes a 30 percent cut of profits from games on its platform. Facebook also wants the entire games ecosystem to thrive, not just Zynga. So when Facebook opened the app center, it gave smaller developers — such as Kixeye — a chance to compete.
According to the Los Angeles Times, game developers have been trying to move off the Facebook platform, citing the high costs of doing business.
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