The Facebook Effect: Zynga's Revenues Surge In 2011

Zynga beat analysts' estimates and had surging revenues but still reported a net loss for 2011 of $978.6 million, compared to earning $7.689 billion during 2010 -- these are non-GAAP numbers.

Zynga beat analysts’ estimates and had surging revenues but still reported a net loss for 2011 of $978.6 million, compared to earning $7.689 billion during 2010. We’re looking at the numbers that comply with U.S. standards for reporting earnings, which are labeled in the release as non-GAAP (Generally Accepted Accounting Principles).

The leading developer on Facebook had 2011 revenues of $1.14 billion, an increase of 91 percent over the previous year.

Game revenue was $1.07 billion, increasing 85 percent over the previous year; advertising revenue grew even more, up 226 percent compared to 2010, totaling $74.5

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