Facebook Marketing Vendor Wildfire’s Revenues Triple

By David Cohen Comment

Wildfire‘s revenues tripled last year, as more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.

Wildfire’s recent product highlights included the launch of its Social Marketing Suite in July, and the company’s integration of ad-buying and ad optimization capabilities from Adaptly last month.

Other accomplishments touted by the company were:

  • More than 200,000 social marketing campaigns powered by the vendor’s platform;
  • New offices in London, Paris, Munich, and Singapore, with staffing near 300 employees globally; and
  • International business grew fivefold, now accounting for almost a quarter of Wildfire’s total revenue.

Founder and Chief Executive Officer Victoria Ransom said:

Social media has evolved from a stand-alone channel to one that permeates every marketing program.

As brands continue to integrate social into all of their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire’s to successfully manage and optimize every customer interaction.

With our continued technology innovation, strong customer base, and outstanding team, Wildfire is extremely well-positioned to further scale the business in the coming years.