Facebook widens Sponsored Results test, makes search ads available through API and Power Editor
Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to the Ads API.
Sponsored Results allows businesses to buy ads in the typeahead search results, which the company calls “one of the most used features on Facebook.” Advertisers target exact pages, profiles, places or apps they want to show up next to, rather than bidding on keywords or phrases.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in