Webinar Will Address Brand Building On Facebook
Buddy Media and comScore will team up on a free webinar targeted toward marketers on Facebook.
The event will take place Thursday, Jan. 12, at 11 a.m. Eastern Time, hosted by comScore Chief Marketing Officer and Executive Vice President Linda Abraham and Buddy Media Chief Executive Officer Michael Lazerow.
The topics Abraham and Lazerow plan to address include:
- Planning, designing, and executing effective social media strategies;
- Understanding who your social audience is, demographics and beyond;
- Measuring the performance of your social media;
- Best practices from competitive brands within the social landscape; and
- Quantifying the impact of earned media using meaningful social media metrics.
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