Facebook wants to own communication with your friends
While Facebook is a multi-faceted service that could grow in any number of directions, Facebook’s recent cues indicate that first and foremost on its mind right now is establishing itself as a communication platform. Facebook doesn’t want to become a content distribution system or an entertainment console as much as it wants to wants to become the dominant way you communicate with your friends.
This is not a short term goal that will instantly reap financial benefits.
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