Facebook wants to know why you hide ads

Facebook users hide ads for several reasons, but now the site is making a greater effort to understand why.

Facebook announced today a few changes in the ad feedback process. When someone clicks to hide an ad, Facebook is making it easier for the user to explain why, such as the ad was irrelevant or repetitive. Facebook had been testing this process for quite some time, but now it’s fully rolling it out.

Product Manager Max Eulenstein explained the process in a blog post:

We’ve learned that the reason why someone hides an ad can be just as important as the hide itself.