Facebook Wants to Become the Network for Real-Time Second Screen Experiences
Perhaps Facebook is hoping to convince advertisers the site is a destination for real-time conversation with this SecondSync partnership. But will the new live-Facebooking rather than live-Tweeting?
The second screen experience is becoming more common and recently, lots of second screen data has been focused on Twitter. According to a study conducted by Facebook and TV analytics provider SecondSync, Facebook might give Twitter a run for its money when it comes to user interactions from users during television broadcasts.
SecondSync and Facebook inked their partnership just a couple weeks ago with the goal to help broadcasters understand the conversation happening about television on Facebook.
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