Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers.
The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively.
On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent.
Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached.
Readers: Have you ever been frustrated by ignored wall posts on Facebook brand pages?