95% Of Facebook Wall Posts Not Answered By Brands

Will Facebook users who frequent brand pages begin organizing under the theme, "We are the 95 percent?" Only five percent of posts on brands' walls get reponses.

Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers.

The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively.

On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in