How Facebook Is Positioning Its Upcoming Video Ads Vs. Television, YouTube

Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.

Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.

Despite the fact that the “Facebook for Business: Video on Facebook” presentation was shared with the social network’s PMDs only after non-disclosure agreements, Josh Constine of TechCrunch obtained a copy, and he posted the slides, along with notes from Facebook.

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