Facebook: Video posts have increased 3.6X year-over-year

Over the past few months, Facebook has worked to make native video (not linking to Vimeo or YouTube) a primary vehicle for brands and pages. The company announced new statistics today, showing that over the past year, the number of video posts per person has increased 75 percent around the world and 94 percent in the U.S.

The amount of video posts by both people and pages has increased 3.6x year-over-year. More than 50 percent of people who come back to Facebook every day in the U.S.

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