Zooppa Powers Facebook Video Contest For Margaritaville Cargo
Cocktails are a social activity, so why not turn the search for the ultimate party host into a crowdsourced activity on Facebook?
Cocktails are a social activity, so why not turn the search for the ultimate party host into a crowdsourced activity on Facebook?
Jarden Consumer Solutions tapped user-generated-advertising provider Zooppa to help promote the Margaritaville Cargo Mixed Drink Maker with a customized version of the vendor’s Facebook application for contests.
Contestants can upload videos lasting 30 to 60 seconds and featuring their picks for ultimate party host displaying their prowess with the necessary gear for a successful party, including the Margaritaville Cargo Mixed Drink Maker.
Party animals can also view entered videos, share them, comment on them, and vote for their favorites, all via Facebook.
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