Facebook Now The Web's Second-Most-Popular Video Site

Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet's second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.

Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.

While Google (which owns YouTube) still remains king, Facebook is moving up:

Other interesting stats from comScore:

  • 85.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4
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