Music video site Vevo has one year left on its agreement with YouTube, but that reportedly hasn’t stopped Facebook from sniffing around.
CNET said that the social network has held talks with Vevo at least twice, in the hopes of reaching a deal similar to the one it currently has with YouTube, in which Vevo videos would stream via Facebook, and the two companies would sell ads and share profits.
Should Facebook and Vevo reach an agreement, adding music videos from Vevo to music services already aligned with Facebook — Spotify, Rdio, Earbits, MOG, and Slacker — would make the social network a stronger player in the music sector.
Vevo offers music videos from three of the top four record companies: Universal Music Group, Sony Music Entertainment, and EMI Music. Warner Music Group remains a holdout.
CNET speculated that Facebook’s motivation may lie in boosting the amount of time users of the social network spend on the site; allowing free viewing of music videos, as YouTube currently does, would help to accomplish that goal.
Readers: Would the addition of Vevo music videos to Facebook prompt you to spend more time on the social network?