Verbs Could Open Up A $40 Billion Market For Facebook
Facebook may have opened the door to marketers' use of several verbs besides "like," but the company appears to be stalling -- so a market worth up to $40 billion has yet to be tapped. billion.
Facebook may have opened the door to marketers’ use of several verbs besides “like,” but the company appears to be stalling — so a market worth up to $40 billion has yet to be tapped.
Tech blogger Robert Scoble served on a panel Thursday with Paul Adams, advertising product manager for Facebook, who told him the social network is not currently working on a method to use verbs that are sprinkled throughout marketing efforts on the social network as a tool to push back with related advertising.
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