Facebook uses gauges to help advertisers with targeting

Facebook wants to let you know when they think you’re targeting too broadly or too narrowly.

Check out this speedometer gauge on the audience counts.

In this case, we’re targeting the 90,000 people in the United States who list themselves as working at Facebook.

And here’s what happens when we narrow this down to Facebook employees who are 13-14 years old. It should be nearly zero, but shows 1,040 because of all the kids who can list their employment as whatever they want.

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