Facebook Users Rush To Bracket Apps In Anticipation Of March Madness

Eager to start picking their brackets, Facebook users have begun flocking to the leading bracket applications by the thousands since the beginning of the month. The three most popular applications are developed by Citizen Sports, Watercooler, and CBSSports.com each have distinct business objectives from one another. The applications have driven over 500,000 visitors so far this month.

While the traffic to all the applications have most likely come from cross-promotion and Facebook advertising, March Madness is always an extremely active event on the Facebook Platform.