Facebook users reached with paid media have higher shopping and buying participation than Internet average

Facebook reports that fans reached through paid media have greater shopping and buying habits compared to average Internet users, according to a joint study with Internet analytics company comScore.

The study covers three different brand pages: Samsung mobile, an unnamed major retailer and an unnamed major financial services brand. The focus of each case was to understand the benefits of using paid reach rather than simply depending on organic reach. The study found that the buying power index of visitors reached by the paid media of major retailer and Samsung pages was notably higher than average. The

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