An impressive 71 percent of social media users (primarily Facebook) are willing to accept advertising rather than pay a fee to use their favorite social networking site, according to a new AdReaction survey conducted by Dynamic Logic. The acceptability to advertising is so pervasive that even 66 percent of Twitter users were willing to tolerate ads on Twitter in return for the site remaining free for use.

The important fact to note here is that currently Twitter does not display any ads – however its users are already open for such an eventuality.