Facebook updates page insights to reflect impressions from shared posts

Previously, impressions gained from initial shares were included in page’s total and viral impressions, but impressions from subsequent “shares of shares” were not.

Insights will now also include total impressions for all time. Previously, Facebook stopped collecting impressions data on posts after 28 days. These changes will give page owners a better sense of how their posts perform and what type of reach their messages receive.

Getting fans to share content is important for pages to gain a wider audience, but page owners couldn’t see just how many additional impressions they gained from those actions until now.