Facebook today launched an update for the Facebook SDK for iOS, which seeks to make it easier and faster to develop socially integrated mobile apps and provide developers with better app analytics.
With Facebook SDK version 3.2, developers will be able to track conversions beyond installs. This means that developers will be able to see whether their mobile app install ads resulted in additional in-app purchases, engagement or other important events. Developers can install mobile pixels on the app pages they want to measure, such as a level completion, shopping cart or checkout page. With this in place, developers can optimize their ads for these conversions so that they don’t just get installs, but high quality users.
Facebook introduced a conversion tracking tool for ads last month, but this was not designed for mobile apps. Third-party companies, such as Nanigans, offered their own solutions to help advertisers reach users with the most lifetime value. Now any developer who integrates the Facebook SDK will be able to track and optimize for conversion events they define.
Additionally, today’s update includes API improvements that seek to make it easier for developers to open sessions from token data and to better handle app and deep linking. Facebook also says it has improved error handling by adding SDK support and documentation for all classes of error responses.
Facebook says more than 45 percent of the top 400 grossing iOS apps are integrated with Facebook.