Facebook updates iOS SDK to help developers track conversions

Facebook today launched an update for the Facebook SDK for iOS, which seeks to make it easier and faster to develop socially integrated mobile apps and provide developers with better app analytics.

With Facebook SDK version 3.2, developers will be able to track conversions beyond installs. This means that developers will be able to see whether their mobile app install ads resulted in additional in-app purchases, engagement or other important events. Developers can install mobile pixels on the app pages they want to measure, such as a level completion, shopping cart or checkout page.

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