Facebook updates Ads Manager to make it more user-friendly

It’s no secret that Facebook is trying to make its advertising more accessible. The company has pared down its ad units and placed a focus on the end goal for advertisers.

Now the Ads Manager has been simplified so advertisers can see the key metrics more easily. Facebook announced these updates Wednesday, and the company hopes that it makes the utility easier to use.

It’s now simpler for marketers to customize, save and schedule ad reports, effectively measure reach (or whatever metrics matter most to the advertiser), and break out performance by demographics, placement and country.

Facebook explained the changes in a blog post:

Facebook’s Ads Manager provides campaign management, optimization, and reporting features to help marketers build effective ad campaigns.