Facebook updates Ads Manager to highlight conversions and key metrics

Facebook today announced changes to the Ads Manager tool to reduce the number of manual calculations advertisers have to do to understand how well their campaigns are achieving their objectives.

The campaign summary page in Ads Manager, the dashboard where advertisers can view their campaign analytics and edit their ads, now reports metrics that are more relevant to a given campaign. For example, if an advertiser says the goal of a campaign is to acquire page Likes, the summary page will highlight the total number of new Likes and costs per Like.

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