Facebook updates ad campaign structure: targeting, placement, bid settings at ad set level

Facebook today announced changes to its ad campaign structure. Now, advertisers will be able to choose targeting, placement and bid settings at the ad set level. Inside Facebook reported these changes in August, but the company announced that the rollout is starting today.

There are three tiers in the Facebook ad campaign structure: campaign at the top, ad set in the middle, and the ads themselves as the end product.

Facebook blogged about the changes, explaining what they mean for advertisers:

This is a subtle but important change that helps businesses follow best practices for advertising on Facebook.