Facebook unveils mobile discovery platform to help smaller game developers

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By Brandy Shaul Comment

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Facebook has today announced the launch of a new games discovery program that will work to help players discover titles from smaller, independent developers, which are normally hidden behind the larger and dominant companies in the space (Zynga, King, etc.).

The Facebook Mobile Games Publishing program will see Facebook working with select game developers to promote their games across Facebook’s mobile apps. Facebook will use the games players previously enjoyed on Facebook to help them find new mobile games in the same space. Strategy fans will have new strategy game suggestions, and casual fans will be given new casual game suggestions, as examples.

Facebook’s Victor Medeiros announced the news in a company blog post. “With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users.”

As we reported on Inside Facebook, Facebook has already announced the first ten partners in this program, with the initial lineup including games from Gameloft, 5th Planet, OutPlay Entertainment and more.

This move should be a positive one for app developers. When looking for new mobile games, users typically view the top app charts on iOS and Android, which usually contain games from larger, more established game developers. Without a large advertising push from the developers themselves, they face a tough challenge in growing their user-base on their own in an increasingly crowded space.

Through Facebook’s program, smaller mobile game developers will be given the exposure or boost they need to be just as successful, hopefully increasing their revenue streams and player bases until they no longer need the extra support.

“We are invested in the success of these games, and in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games,” continued Medeiros. “We’ll also be sharing analytics tools and the expertise we’ve gained from helping games grow on our platform for more than six years.”

Developers interested in learning more or signing up for the program are encouraged to visit Facebook’s developer portal.

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