People Prefer Engaging With Brands On Facebook Over Twitter [STUDY]

While they might both exist within the umbrella category “social media”, Facebook and Twitter are two polar opposite networks in many ways, especially when it comes to how they enable engagement. So perhaps this explains why a new study has found that Facebook engages fans better than Twitter, especially among the biggest brands on the net.

SocialBakers, a social media analytics company, examined how different brands engage their audiences across both Facebook and Twitter. They looked at the top brands on Facebook and compared their Facebook presence to their Twitter account over the past month.